Privacy Policy

Last Updated: 28 June 2026

1. Introduction

MyGroce is an eCommerce and commerce management platform operated by S4 Vellcon Private Limited ("Company", "we", "our", "us"). This Privacy Policy explains how we collect, use, disclose, store and protect personal information collected through our website, merchant portal, customer applications, delivery applications, APIs and related services.

2. Information We Collect

We may collect account information, merchant details, customer details, delivery partner information, payment and billing information, device identifiers, IP address, cookies, location information (where permitted), communications, support requests, order history, inventory information, HRMS data, analytics and other information required to provide our services.

3. How We Use Information

We use information to create accounts, authenticate users, process orders, provide POS, inventory, CRM, HRMS, storefront, analytics, subscriptions, customer support, fraud prevention, security monitoring, legal compliance, AI-powered search and recommendations, and service improvements.

4. Sharing of Information

We may share data with payment gateways, logistics partners, SMS/email providers, WhatsApp Business providers, cloud hosting providers, analytics providers, government authorities where required by law, and professional advisers under confidentiality obligations.

5. Cookies and Tracking

We use cookies and similar technologies to authenticate users, remember preferences, improve performance, personalize experiences, and measure usage.

6. Data Security

We implement technical and organizational safeguards including encryption where appropriate, access controls, logging, monitoring, backups and security reviews. No transmission or storage method is completely secure.

7. Data Retention

We retain personal information only for as long as necessary to provide services, comply with legal obligations, resolve disputes and enforce agreements.

8. Your Rights

Subject to applicable law, you may request access, correction, deletion, restriction, portability or objection to processing of your personal information and may withdraw consent where processing is based on consent.

9. Children's Privacy

Our services are not intended for children under the age required by applicable law. We do not knowingly collect personal information from children.

10. International Transfers

Where applicable, data may be processed in jurisdictions outside your country using appropriate safeguards required by law.

11. Changes

We may update this Privacy Policy periodically. Continued use of the services constitutes acceptance of the revised policy.

- Merchant Panel

- Customer App

- Delivery App

- Storefront Websites

- POS Billing

- Inventory Management

- HRMS

- CRM

- Subscription Management

- Razorpay/Payment Integrations

- Shiprocket & Logistics

- AI Search

- Notifications

- APIs

- Multi-vendor Marketplace

Company: S4 Vellcon Private Limited

Brand: MyGroce

Website: https://www.mygroce.in

Email: support@mygroce.in

Grievance Officer: Saurabh Singh

Address: Awadhapuri Colony behind K.V School Kanchanpur Post Kandwa Varanasi,Uttar Pradesh , Pincode : 221106